In the year 1957,
Late Shri Kanhaiyalal Bhagat decided to walk his path and create a new identity for himself, this led to the birth of the brand “BHAGAT”. Over the course of six decades, a lot has changed about us but one thing hasn’t changed — we’re committed to serving the most authentic taste of India through our products. The brand quickly gained popularity and scaled up to meet a booming demand for its unique-tasting laddus, especially “Chogni Laddu” and “Dhoodh Laddu.”
Our products maintain a consistent sense of simplicity. The ingredients and recipes were picked to accentuate these ideas and are followed to this date. We promise that all our products are natural, wholesome and have a homemade feel to them. Late Shri Bhagat desired to reach every consumer with authentic Indian taste that reflects India’s culture and values. Over the years, BHAGAT has managed to win hearts across the globe, with its power of ethnic sweets and namkeens. Today, BHAGAT stands as a synonym for laddus in India with its authentic Indian taste, diverse products and innovative packaging, adding to the commitment of taking true Indian taste to the world.
About Amit Bhagat
Amit Bhagat is the third-generation entrepreneur behind Bhagat Mishthan Bhandar, a heritage sweets brand founded in Jaipur in 1957. Driven by his belief that “Life is about execution; results are a by-product,” he has successfully blended tradition with innovation to expand the family business while preserving its core values.
After joining the business in 2002, Amit led its transformation from a single outlet into a multi-outlet enterprise known for quality, authenticity, and customer trust. Under his leadership, the brand has broadened its offerings to include a wide range of traditional sweets, namkeens, festive delicacies, and sugar-free options, serving customers across generations.
Amit is committed to maintaining the highest standards of quality, hygiene, and service while fostering a culture of teamwork and continuous improvement. His focus on disciplined execution and customer satisfaction has helped strengthen the brand’s reputation and support its long-term growth.
Beyond retail, Bhagat Mishthan Bhandar also undertakes select white-label manufacturing projects, reflecting its expertise and dedication to excellence. Looking ahead, Amit aims to take the legacy of the brand to a wider national and global audience while staying true to its rich heritage.
With a clear vision, strong values, and a passion for excellence, Amit Bhagat continues to build on a legacy that has delighted customers for decades and remains committed to sharing the authentic taste of Indian tradition with the world.
